I-ori

Seto in Orange | Imabari Towel

$10.00

Shipping calculated at checkout.

The calm sea glistening under the sun. On islands large and small, lemons and olives grow luxuriantly in the gentle sea breeze. The beautiful scenery of the Seto Inland Sea is depicted with soft and comfortable yarns.

The two colors are blue, which evokes images of the refreshing sea and sky, and orange, which looks like a beautiful sunset.

The towel is made with a delicate combination of single and twin yarns, giving it a vivid and three-dimensional touch. Just by hanging it casually on a washbasin or in a kitchen, you can brighten up the space as if you were decorating a painting.

Pre-order for our next shipment of I-ori Imabari Towels begins at 12:00am(EST) on May 2, 2026. This page will be activated with all products available through the pre-order at that time. Please note: all pre-orders will ship to customers once the towels arrive at our shop which will likely be sometime in mid-August 2026. Pre-orders are open between May 2, 12:00am and May 10, at midnight. Payment in full is required at checkout. No cancellations are possible after the pre-order closes.

Details:

100% cotton
Certified Imabari Towel
Made in Japan
Dimensions:

Bath towel: 70 x 140cm, 27.5 x 55in
Face towel: 33 x 80cm, 13 x 31.5in
Mini washcloth: 22 x 22cm, 8.5 x 8.5in

Meet the Makers
Welcome to the world's finest towels made in Imabari, Japan. This city is located in the northern region of Ehime prefecture on Shikoku Island, home to the largest cotton-towel producing industry in Japan. Blessed with mild year-round climate and an abundance of soft water, Imabari has thrived as Japan's leader in towel production for over 120 years.

Authentic Imabari Towels are marked with the red, white, and blue Imabari Towel tag, proving certification by the Shikoku Towel Industry Association which requires all towels be put to a strict test in categories such as absorbency, durability, and color sustainability.

Imabari towels are known throughout Japan as the most absorbent, finest quality towels available. It is a proud symbol of tradition, expertise, and made in Japan quality.

As an Imabari Towel specialty store, IORI is dedicated to pursuing the potential of fine quality towel products as a way to enrich and brighten your daily lifestyle. Because towels are something you use everyday, they believe you should surround yourself and your loved ones with the safest, most reliable towels in the world. We sincerely hope you enjoy the products only IORI can provide sold exclusively at Pink Moon Goods.

Seto in Orange | Imabari Towel

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