New! Fuji in Purple Imabari Towel
Iori's original Fuji in Purple collection is an Imabari-certified towel series inspired by wisteria—an elegant Japanese bloom associated with warmth and welcome. The pattern is expressed in a softly rhythmic motif, with a gentle Nordic touch, and finished with subtle lines at the hem. Woven from 100% cotton and finished with untwisted-yarn shirring for a plush, smooth handfeel, it absorbs well and stays comfortable for everyday use—at home, in your bag, or as a thoughtful seasonal gift.
Details:
- 100% cotton
- Certified Imabari Towel
- Made in Japan
- Dimensions:
- Mini towel: 22 x 22cm, 9 x 9in
- Face towel: 33 x 80cm, 13 x 31.5in
Meet the Makers
Welcome to the world's finest towels made in Imabari, Japan. This city is located in the northern region of Ehime prefecture on Shikoku Island, home to the largest cotton-towel producing industry in Japan. Blessed with mild year-round climate and an abundance of soft water, Imabari has thrived as Japan's leader in towel production for over 120 years.
Authentic Imabari Towels are marked with the red, white, and blue Imabari Towel tag, proving certification by the Shikoku Towel Industry Association which requires all towels be put to a strict test in categories such as absorbency, durability, and color sustainability.
Imabari towels are known throughout Japan as the most absorbent, finest quality towels available. It is a proud symbol of tradition, expertise, and made in Japan quality.
As an Imabari Towel specialty store, IORI is dedicated to pursuing the potential of fine quality towel products as a way to enrich and brighten your daily lifestyle. Because towels are something you use everyday, they believe you should surround yourself and your loved ones with the safest, most reliable towels in the world. We sincerely hope you enjoy the products only IORI can provide sold exclusively at Pink Moon Goods.